I'm a narrative architect with 11 years in social media, evolving into an early-stage operator. I hunt down unmet or overlooked verticals, and build organic strategies from that gap.
- First time on a phone, started on YouTube
- Working in medical
- Social media experiments
- First startup, intro to crypto
- All-in on consumer finance
Outcomes
- 181MFilter usesSnapchat AR · 2019
- 12MViewsMake studying trendy · 8 months · 2019
- 2.5MViewsFinance account · 2025–26
- 1.2MDiscord messagesAwhmalfoys · 3 months
- 343kFollowsFront-facing, deanonymized accounts
- 10xDepositsRenalta · <6 months
Surfaces
- Snapchat AR
Made a filter that helped creators' audiences learn more about them. The personalization WAS the product — people used it, then shared it with friends.
- 181M uses
- 11.6M shares
- Early land
- Make studying trendy
Studying still lived on Tumblr. Ported it to short-form before TikTok had the format.
- 12M views
- 80k follows
- 8 months
- Fanbase (Cult)ure Case Study
- 8k Discord
- 1.2M msgs
- Weekly events
- Execution
- Learned the lore behind Harry Potter.
- Result
- A high-engagement community that kept its emotional resonance after I moved on.
- Lesson
- The strongest communities come from specificity, conviction, and giving people a role — not just content to consume.
- BoltBolt
Phygital hardware, 2021 crypto bull. Owned content and the events calendar.
- Artist-led
- Events
- Hardware
- Pastel Alpha
Crypto-native trading community. Creator → showrunner. Then partnerships.
- 20k Discord
- Showrunner
- GMGN · OKX · BNB
- AfterHour
DRI for the public and community-led pivot from a consumer trading app.
- 50+ creators
- 5M+ views
- Ghostwrote founder
- Renalta
By the end of it, I led paid/organic, marketing brand, web/app feature roadmap, CS, and public comms.
- 10x deposits
- <6 months
- Employee #3
Origin
When I was 9, my Dad handed me the book “Rules for Revolutionaries” by Guy Kawasaki, and told me it was the Bible. I believed him.
He gave me an awareness of startups, reps with consumer product intuition, and the fire to succeed as an early-stage underdog.
I made a decade-long bet that starting my career in social media and marketing would equip me with a toolbox to experiment and win in consumer markets.
Every scope compounds. I get sent in for one lane and leave with the system.
I strive for the best odds of success in:
- Increasing the standard of customers’ experiences
- Finding unsuspecting, overlooked markets
- Translating complicated, technical, and seemingly oversaturated verticals into mainstream appeal
TL;DR
- Dropped out of elementary to homeschool.
- Worked as a tour guide, a writer, a reporter, and studied oncology. Found out I loved technology.
- Made my first “social media startup” in ~2016. Constantly ran new experiments to maintain my viral touch.
- Briefly attended USC’s Iovine and Young Academy, studying entrepreneurship and crypto.
- Left university to pursue consumer experiments full time. Needed to be “in the field.”
- Found a knack for getting deployed into companies and building systems for fast-paced teams — organic content, creator programs, loyalty programs, and long-term brand partnerships.
- a16z New Media Fellow, recognized for my fast-fire approach to organic takeovers and trendsetting.