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I build belief, attention, and momentum in places others overlook.

  • Community systems
  • Content → conversion
  • High-agency operator

Social media has been a decade-long bet.

  1. Dropped out of elementary school to work in customer engagement, writing, and reporting.
  2. First time on a phone. I started with YouTube.
  3. First social media “startup.” Keep running experiments.
  4. Working in medical. Find out I love technology.
  5. Run social media experiments in undiscovered niches and short-form.
  6. Joined my first startup. Deployed to make systems for fast teams.
  7. All-in on consumer finance. Still in the field.